ALWAYS SKIN LOVE Saudi Arabia

Ideation - Execution

The challenge was to launch Always Skin Love to young women in Saudi Arabia who often felt they had to choose between softness and dryness.

My role was to help shape the strategy and creative direction around that tension. We turned the product benefit into “Feel the moment, not the wetness,” then brought it to life through a campaign film, creator content, platform activations, and a visual language built for social.

The idea was: when wetness is not distracting you, you can stay present in the moment.